Tawfeer International

Tawfeer International

Tawfeer, Lebanon’s first and leading soft-discounter supermarket chain, offers customers the lowest prices on everyday essentials while maintaining the highest quality, providing a thoughtfully selected range of international, local, and exclusive brands. As a value-driven FMCG retailer, Tawfeer combines affordability and quality, with over 30 branches across Lebanon and ongoing nationwide expansion. The brand is proudly certified under the ISO Quality Management System, reflecting its deep commitment to customer satisfaction, operational excellence, and ethical retail practices.

Tawfeer is part of Capital Partners, a third-generation, family-run group led by Rami Bitar. Capital Partners oversees businesses across seven key verticals: food retail, non-food retail, distribution, trading, logistics, and agriculture, maintaining high standards of quality across all products and services.

Our CSR and Community Engagement:
Tawfeer is dedicated to sustainable growth, with a mission to improve lives and create lasting value in the communities we serve. Tawfeer is deeply committed to sustainability and making a tangible positive impact in the communities it serves.

Our initiatives include:

  • Employment generation, with a focus on inclusive hiring practices that provide opportunities for youth and underrepresented groups across the country.
  • Food security efforts, ensuring access to affordable, high-quality essentials, particularly in underserved areas.
  • Environmental responsibility, including waste reduction measures and energy-efficient store operations as part of our broader commitment to sustainability.
  • Sports Sponsorship & Youth Development; Tawfeer sponsors prominent local sports and youth initiatives to foster social cohesion and holistic development, including:
  1. Al Safa SC youth and first teams, providing free training for ~200 talented youths, nutrition, therapy, and access to international coaching.
  2. Support for Sagesse Basketball Team and Tadamon Sour Football Team.
  3. Sustainable & Responsible Retail Practices; Tawfeer operates under an ISO‑certified Quality Management System, ensuring transparency, ethical conduct, operational excellence, and consistent customer satisfaction